Commercial Real Estate Principals · California & Western U.S.

Principals & Operators in Healthcare Real Estate.
Institutional Pedigree. Entrepreneurial Conviction.

Inception Property Group acquires, recapitalizes, and operates high-barrier healthcare and commercial real estate assets. Backed by over $1B+ in career transactions and senior leadership at America’s largest healthcare systems, we sponsor complex value-add acquisitions and partner with institutional capital to unlock generational asset value.

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$1B+

Career Transacted & Developed

1.1M+ SF

Parallel Asset Management Portfolio

250k SF

Downtown West (Fee Development)

15+ YRS

Institutional Leadership Track Record

Our Principals and Works Featured In

Investment Focus & Sponsoring

Principal Acquisition Criteria

Capital Deployment

Acquisitions & Recapitalizations

Deploying programmatic equity into high-barrier Medical Office Buildings, ambulatory surgical centers, and commercial healthcare properties. We target opportunities where capital stack complexity, upcoming debt maturities, or partnership restructuring creates a proprietary entry basis.

→Deal Size: $10M – $100M+ (Single Assets & Portfolios)
→Target: MOBs, ASCs, Outpatient Clinics, Life Science
→Debt Maturity & DSCR Restructuring Execution
→Geography: California & High-Growth Western Hubs

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Operational Execution

Complex Development & Infill

Proven track record sponsoring urban infill medical developments and executing complex adaptive re-use conversions. Delivered as fee developers the 250,000 SF Downtown West Medical campus in Los Angeles, featured by The Wall Street Journal and awarded the 2020 LABJ Gold Award.

→High-Barrier CEQA Entitlement & Infill Approvals
→Health System Anchor Clinical Leases (Optum/HealthCare Partners)
→Hospital System Build-to-Suit Programs
→Clinical MEP & Surgical Infrastructure Modernization

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Co-Investment

GP Sponsorship & Co-Investment

Serving as the high-conviction GP operating partner alongside institutional private equity, family offices, and debt funds. Our leadership manages over 1.1M+ SF under Parallel Asset Management, delivering true balance-sheet alignment, tenant credit transformation, and disciplined capital allocation.

→Parallel Asset Management Platform (1.1M+ SF)
→Substantial GP Equity Co-Investment
→Institutional Reporting & Strict Fiduciary Governance
→Direct Surety of Close with Zero Financing Contingency

Executive Pedigree & Track Record →

Past Work

Award-Winning Development & Operations

Award-Winning Fee Development

Downtown West Medical Campus

Delivered by Inception as fee developers in 2019, Downtown West Medical is a 250,000 square foot state-of-the-art healthcare campus in the Pico-Union district of Downtown Los Angeles. It marked the first major new medical development in the community in over three decades.

Subject of a feature profile in The Wall Street Journal for Inception's decisive institutional vision and master planning, the campus anchored HealthCare Partners (now Optum) in a premier ambulatory surgical center, urgent care clinic, and clinical medical office facility. Winner of the 2020 Los Angeles Business Journal Gold Award.

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Downtown Los Angeles, CA 250,000 SF · Fee Development · LABJ Gold Winner

Operating Scale

Parallel Asset Management Platform

Managing Director Peter Becronis directs the ongoing operations and asset stewardship of more than 1,100,000 square feet of commercial and healthcare facilities across the nation.

Active repositioning, high-acuity clinical tenant retention, and operational value creation across national healthcare portfolios.

Institutional Foundation

Kaiser Permanente Regional Networks

Senior executive oversight co-directing real estate portfolios across Southern California and Hawaii. Directed acquisitions, clinical leasing, and hospital system master planning across hundreds of facilities.

Deep internal knowledge of clinical health system facility requirements, OSHPD/HCAI standards, and physician alignment.

Executive Leadership

Principals & Founders

Peter Becronis

Co-Founder · Managing Director

Managing Director for Parallel Asset Management (1.1M+ SF). Co-directed Kaiser Permanente's Southern California Region real estate portfolio for over eight years, overseeing leasing, capital development, and acquisitions across hundreds of medical facilities. Former CRA commissioner.

Adam Matar, MBA, MCR

Co-Founder · Harvard AMDP

MBA, MCR, and Harvard GSD AMDP alumnus. Directed and repositioned over $1B+ in institutional assets. Former head of Kaiser Permanente's Hawaii Region real estate and former Beaverton Planning Commissioner. Honored as a Forty Under 40 by the Portland Business Journal, an Emerging Leaders in Healthcare award recipient in GlobeSt's Real Estate Forum, and 2020 LABJ Gold Award winner.

Doug Wolfley, CCIM

SVP Acquisitions · Principal Broker

Leads acquisitions sourcing and transaction governance. Designated California Real Estate Broker (CalDRE Lic #01148277 in good standing since 1992). Former co-head Kaiser Permanente SoCal Region real estate; previously managed portfolios for American Express and Prudential. CCIM & USC MBA.

Jane Becronis, AIA

SVP Design · NCARB · LEED-AP

Lead architect directing in-house spatial planning, clinical MEP feasibility, and project delivery. Has designed over 1,000,000 square feet of large-scale healthcare construction, accelerating underwriting and architectural execution.